Legal Information
Cookie Policy
Last Updated: 15 May 2026 | Effective Date: 15 May 2026
This policy explains what cookies are, how Ratana Niti uses them on this website, and what choices you have. We aim to be straightforward about this: we use a small number of cookies for limited purposes, and we give you a clear way to consent or decline.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to provide information about how a site is used. Cookies set by the website owner are called "first-party cookies"; those set by third-party services are called "third-party cookies".
Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). Both types may be used on this website, as described below.
2. Cookies We Use
We use cookies in four categories. Essential cookies are placed without consent, as they are required for the site to function. All other categories require your agreement before they are set.
Essential Cookies — required for the site to operate; cannot be declined.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| cookieConsent | Stores your cookie consent preferences so we do not ask again on each visit | 12 months | First-party, persistent |
Analytics Cookies — help us understand how visitors use the site so we can improve it. Set only with consent.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics — distinguishes unique visitors. Used to count visits and understand traffic patterns. | 2 years | Third-party, persistent |
| _ga_* | Google Analytics — maintains session state for GA4 measurement. | 2 years | Third-party, persistent |
| _gid | Google Analytics — distinguishes users; stores and updates a unique value for each page visited. | 24 hours | Third-party, persistent |
Marketing Cookies — used to measure the effectiveness of paid advertising (such as Google Ads or Meta Ads). Set only with consent.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Meta (Facebook) Pixel — used to track conversions from Facebook advertisements and build advertising audiences. | 3 months | Third-party, persistent |
| _uetsid / _uetvid | Microsoft Bing Ads — used to measure ad conversion and retargeting. | 1 day / 16 days | Third-party, persistent |
Preference Cookies — allow the site to remember choices you make (such as language or layout). Set only with consent. Currently, we do not use preference cookies; this category is listed for completeness.
3. Third-Party Services
Some cookies on this website are set by third-party services we use to improve the site or measure its performance. These services may place cookies on your device independently of our consent mechanism, subject to your browser settings and the third party's own policies:
- Google Analytics — web analytics service by Google LLC. Google Privacy Policy
- Google Ads (gtag) — conversion tracking by Google LLC. Subject to Google's advertising data policies.
- Meta Pixel — advertising measurement by Meta Platforms, Inc. Meta Privacy Policy
- Microsoft Bing Ads — advertising conversion tracking by Microsoft Corporation. Microsoft Privacy Statement
- Google Maps (embedded map) — map functionality on our contact page. Subject to Google's Maps API terms and privacy policy.
We recommend reviewing the privacy policies of these third parties if you have specific questions about their data practices.
4. Legal Basis for Cookie Use
Under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and general data protection principles:
- Essential cookies are placed on the basis of legitimate interest, as they are strictly necessary for the site to function and to record your consent decision.
- Analytics, marketing, and preference cookies are placed only on the basis of your freely given, informed consent via our cookie consent panel.
5. Your Choices and Controls
You have several ways to manage cookies on this website:
Our consent panel: When you first visit the site, a panel appears at the foot of the page. You may accept or decline non-essential cookies. Your choice is stored for 12 months. You may withdraw consent at any time using the button below.
Browser settings: Most browsers allow you to refuse or delete cookies through their settings. The method varies by browser; refer to your browser's help section for guidance. Note that restricting essential cookies may affect site functionality.
- Google Chrome — Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
- Apple Safari — Preferences > Privacy > Manage Website Data
- Microsoft Edge — Settings > Cookies and site permissions
Opt-out tools: You may also use these industry-provided tools to limit third-party advertising cookies across the web:
6. Updates to This Policy
We may update this Cookie Policy from time to time, particularly if we add new third-party services or if legal requirements change. The date of the latest revision is shown at the top of this page. If changes are material, we will display a notice on the website.
7. Questions and Contact
If you have questions about how we use cookies or about your data rights under the PDPA, please contact our data privacy team:
Ratana Niti
88 Rama IV Road, Pathum Wan, Bangkok 10330, Thailand
You may also contact the supervisory authority for data protection in Thailand: Personal Data Protection Committee (PDPC).